It steers shopping stoppers in their tracks as they admire a window display them through the store towards the season s key buys.

Visual merchandising and display by martin pegler pdf. What to use for successful display chapter 12. Mar 25 2019 pdf download visual merchandising and display by martin m. Pegler and anne kong. Pegler martin m in his bookvisual merchandising and display states that during economic recession retailers try to avoid display budget and focus mor e on mass media communication.

He is an international lecturer on display visual merchandising and store design and an editor of the quarterly publication retail design international. Academiaedu is a platform for academics to share research papers. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. Visual merchandising and display 6th edition martin m.

An effective visual merchandising can improve a store s brand im age and dramatically increase sales. Martin pegler and new co author anne kong fit zero in on all aspects of visual merchandising and display from classic techniques to the most avant garde developments. He is an international lecturer on display visual merchandising and store design and an editor of the quarterly publication retail design international. This new edition of the best selling text is for anyone working in and learning about the exciting industry of visual merchandising.

Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy books. Pegler has been in the field of visual merchandising and store design for over fifty years and has authored and edited more than seventy bookshe is an international lecturer on display visual merchandising and store design and an editor of the quarterly publication retail design international.